Which vegetable will make the best example as our nutrition guinea pig?
- Which vegetable is most popular?
- What nutrients do we expect to be obtaining from this vegetable?
- Do these relate to any major deficiencies in the global population?
What did I find from this data:
- Yawn, potatoes
- I like the idea of broccoli as a test subject because it’s popular, green, and cruciferous (more on this later.) I’m still holding on to carrots as well.
- People seem to be buying more veggies because they care about nutrition.
- What does actual sales data say?
- Organic is a can of worms that I will open later
- People probably care where their food is coming from. I doubt people know what fair trade is. BUT – the power of labeling and mass categorization may be a powerful tool.
Data summary: (From a survey of 1,000 consumers from The Packer magazine, a produce industry publication.)
When asked which vegetables they had purchased in the past 12 months, the respondents said:
- Potatoes
- Tomatoes
- Onions
- Carrots
- Broccoli
Some other responses:
- 6 in 10 are more likely to buy a vegetable when listed as “fair trade”
- 70% of shoppers said they are buying more produce
- 75% of these consumers said they were buying more produce for “better nutrition”
Why do consumers choose organic produce?
- 60% to avoid chemicals
- 48% for nutrient content / personal health
- 34% environmental responsibility
Additionally, 57% of all respondents said they would buy organic if price was no object.